heymama store Kids Mama Style Trends

Heymama opened a store! { WINNERS ANNOUNCED}

As some of you guys might have noticed – we added a sneaky shop button to the top right menu of our website!

Heymama Discount Voucher Winners!



We are so happy with all the lovely words and so excited about our store that we are giving all of you who left a comment below a R50 discount voucher! That means free shipping + discount!


Carolyn Augustus *  Lindsey-Leigh Thomas * Danja Potgieter * Siobhon Nel * Chantelle Coombes * Kerry Devine * Elri Swart * Lorraine Pretorius * Lizelle du Toit * Samantha Futcher * Elle Haasbroek * Carla van Heerden


You will receive your voucher in the mail! Thank you for entering!

Happy Shopping ladies!

About our Store

Heymamamag is a passion project Charine and I dreamed up little less than a year ago – the shop is just the cherry on the cake! We love shopping, but don’t always have the time to go through endless menus and drop downs to find what we want. Window shopping is not as much fun online as it is in real life! We dreamed about a small curated shop, never stocking more that 30 products – easy to navigate and stocked with products we LOVE! HEYMAMA STORE was born – and months of (really) hard work paid off!
In our store’s case, less is definitely more!

About our products

We have stock from all over! We took a trip to Thailand recently where we fell in love with their handmade goods! One of our favourites is the coconut bowl – in Thailand they use it for drinking water and soup! We also chased a pregnant lady down the street to find out where she bought her outfit! Turns out she has a little store and makes the clothes herself – she was expecting her first baby and even though there was a massive language barrier, we ended up having the loveliest conversation with her! We love her maternity clothes – it is dual purpose and still wearable after pregnancy! We are all about dual purpose! Locally, we sourced the most beautiful wood and leather products! We have been fans of Jim+Bob, Houtkappers, Skin Creamery and Fox and Moon for a while, so we jumped out of our skins with excitement when we added them to our suppliers list. Homeware like the rustic wooden serving board, wooden bowls and salad hands are all locally sourced – we just love it so much! One of our highlights was becoming a supplier for Little Pilgrim, one of our absolute favourite international brands!

How does it work?

We curate the shop based on demand, so there will be weekly updates! The shop will be ever changing so it stays fresh! We also have limited stock so you probably won’t see someone else wearing the same outfit as you. Some sold-out products might return, but overall we want the shop to stay small and special. We did everything ourselves – from taking the photos, to packaging your orders (our poor husbands had to help us a little bit … luckily we could bribe them with wine!) The kids were happy to be our models (you will also see Mathys eating a nanna in every photo… no comment 😉 But this is our dream come true and we hope you have a ball browsing the store!

Shipping and Payments

We use the trusted Payfast for all online payments and for a R40 shipping flat rate, Fastway will deliver your order to your door! You can buy via cheque or credit card or jou can also do a direct EFT … as easy as that! When paying by EFT there is no two day wait, you don’t need to send a proof of payment and it can be used with South Africa’s four biggest banks: ABSA, FNB, Nedbank and Standard Bank. You are safe to use your card online and we will be there every step of the way! Just note that your bank might ask for a secure code when using a credit card so be sure to keep it close when checking out!
Don’t hesitate to ask questions! You can also read our terms and conditions for more information!


heart-iconIf you have any questions you can mail us at shop@heymamamag.com

Any ideas, recommendations or if you want to give us feedback – you can mail us at info@heymamamag.com!
We would LOVE to hear from you, our lovely reader!

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  • Reply heymamajani September 29, 2015 at 12:58 pm

    Thank you for entering!
    This competition is closed

  • Reply Carolyn Augustus September 28, 2015 at 1:05 pm

    Loving the diaperbag double up backpack.

  • Reply Lindsay - Leigh Thomas September 28, 2015 at 11:11 am

    I’m insanely obsessed with all your items, celebrated my bday Friday and hubby stumbled upon your site and since then my wishlist has grown drastically!

    But I’m CRUSHING big time on your diaperbag double up backpack! Super versatile and would look amazing on me. Just saying, a close second would be the ethnic kimono, I’m crazy over prints at the moment.

    So PLEASE pick me!

  • Reply Carla September 28, 2015 at 7:01 am

    Such a funky selection! The whale t-shirt is perfect for my little one’s first December holiday by the seaside.

  • Reply Elle H September 27, 2015 at 8:03 pm

    Such awesome stuff! Love it all. My favourite is the DIAPERBAG DOUBLE-UP BACKPACK =)

  • Reply Samantha Futcher September 26, 2015 at 1:44 pm

    Oh my great little selection! Punk bird leggings love! Good luck. We have our baby shower today (wish I had seen this before) but will enjoy shopping on your website soon xx

  • Reply Lizelle September 25, 2015 at 3:56 pm

    Kani cope nie!! Als is sooooo mooi! Like die Shirt Dress vir my en Babygrow+Vellies gift set vir seuntjie baba! Well done xxx

  • Reply Lorraine September 25, 2015 at 12:01 pm

    Luv your stuff!!!
    For me (still preggers) i like the striped maternity dress
    And for my bouncing(mostly on my bladder ;)) baby boy i like the tucan onesie and mon bebe + vellies combo xx
    In for the win **

  • Reply Elri Swart September 25, 2015 at 9:28 am

    Die whale t-shirt is my gunsteling! Charine, jul website en winkeltje is sooo vrek oulik. Ek kyk elke dag. x

  • Reply Kerry Devine September 25, 2015 at 9:22 am

    The punk bird leggings are just the cutest thing I have ever seen! My little man would look adorable in them 😉

  • Reply Chantelle Coombes September 24, 2015 at 5:33 pm

    Oh my! I am absolutely in love with everything! But my absolute favorite has to be the flamingo and mr toucan onesies and the punk bird leggings. Oh wait and the wooden rattle. (It’s so darn difficult to choose 😉 )

  • Reply Siobhon Nel September 24, 2015 at 3:19 pm

    I love the ethnic white fringe kimono, it is just perfect for summer

  • Reply Danya Potgieter September 24, 2015 at 11:21 am

    mon bebe & vellies gift set

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